Omaha Promos is in the business of increasing your brand awareness in the marketplace with a variety of promotional products and custom clothing and corporate apparel options. Omaha Promos also knows a thing or two about logos, having re-branded a few years back to better represent the essence of our family promotional items and custom clothing company.
The first thing you must consider in logo design is the message you're trying to convey to the people who will see it. This is vitally important because it really drives all facets of your company, e.g. the manner in which you interact with your clients and fans, and the overall vibe of your small business and so forth.
What message are you trying to convey? This is perhaps the most important question you need to answer because it will help drive all of your other decisions by way of logo design and color selections. How do you want others to view you? Strong? Polished and professional? Playful and fun loving? Traditional? Techy?
Another thing to consider is who you're trying to reach. Asked another way, who is your target audience? When Omaha Promos re-branded a few years ago, we knew ahead of time we were targeting customers with a strong sense of tradition, an appreciation for our tenure in the industry, people who might enjoy a bit of retro-chic by way of logo design and so on. This tended to fit our business model inasmuch as Omaha Promos remains a homegrown family owned and operated promotional products and custom clothing vendor since -wait for it!- 1923. The sort of "1950's Kitchen" color motif we ultimately selected not only looks great on its own right, but captures a sense of nostalgia in that color combination was the same of our president's high school! Tres kewl!
Indeed, the color combinations of your logo speak volumes. Gray tones and related neutrals all convey a sense of decorum, professionalism, perhaps a measure of masculinity; good examples of this color palate for businesses could include law firms or persons in the insurance industry. Bright colors project a more lighthearted, upbeat business atmosphere, maybe a younger vibe that could be attractive to Millennials. Retro colors like the palette Omaha Promos selected speak to notion that everything comes back in style, but pride in a family grown business never does. Muted tones versus bright, contrasting hues.
How the logo translates to your overall marketing campaign is one of the very most important considerations you must make. First, the easy stuff. Every social platform wants a representative icon and these don't normally reach across platforms without some cropping or retooling of the image file. This can be a bit arduous, but it's an essential part of crop-dusting your logo across multiple social channels for diverse brand exposure. Next up are your giveaway items, leave behind gifts for prospects and current clients. These items could include totes or food gifts, personalized golf balls or can coolers, power banks or custom writing instruments. How will your logo render on these important promotional marketing products? Next up are the costlier branded goods you might reserve for special customers, logo gifts like custom t-shirts, custom trucker caps and baseball caps, etc.
Ultimately, good logo design is an essential part of any company or non-profit's image and in fact their overall business vibe. Considering all your color and design options are an important step toward creating the strongest brand identity possible. Omaha Promos can help you with all your promotional products, custom clothing, uniforms and branded merch needs!
