Can any of our readers say they remember a newspaper ad, web advertisement or radio ad from a year ago? How about six months ago? How about even five minutes ago?
Now compare that to promotional products which have remarkable longevity in terms of making an impression on those people who see them or use them.
What are promotional products? Well you might call them trinkets, tchotchkes, promo items, giveaways, client appreciation gifts or swag. Regardless of what you call these items (and we're going to refer to all these items as swag for purposes of this post), the idea is the same: all this stuff is custom branded merchandise used for the purpose of communicating and marketing your small business or non-profit.
How much is swag for my small business gonna cost me? Swag is among the most cost-effective ways of getting your brand and message in front of your audience. The cost per impression for branded merchandise is one of the lowest among advertising media and it's more effective too (see intro paragraph above). So then, low cost with the fact market research shows us time and time again that people will keep your swag for months and in some cases years means the potential for a greater return on investment than with other forms of advertising.
Here are some highly cost effective swag options that Omaha Promos can put your name or logo on and you can pass out to your valued friends and peers. Check these ideas out!
- Hand sanitizer in 1 oz squirt bottles. Alcohol-based, 1 ounce (30ml) hand sanitizer comes in squeeze bottle with flip-top, 62% alcohol content.
- Round jar openers. Rubber grip for easy use and BPA free, fun an practical.
- Lip balm ball. Vanilla-flavored, neutral color lip moisturizer in solid color ball. You just twist the top off to access the balm. Size is 1-1/2" diameter, safety sealed and these meet FDA requirements.
- First aid kits. Travel size 12-piece kit. Comes in zippered PVC pouch and with a carabiner for clipping inside your purse or on a belt or similar. Kit includes four adhesive bandages, an alcohol cleansing wipe, an antiseptic wipe, an insect sting relief wipe, SPF15 lip balm, some burn cream, 1% hydrocortisone cream, triple antibiotic ointment and individual packets of hand sanitizer.
- Notebook with sticky notes and flags. Omaha Promos offers tiny little custom notebooks full of colored sticky notes and colored sticky flags, useful for books, catalogs and filing. They last a good long while too, meaning your logo is sitting on someone's desk for the duration!
- Round stress balls. Use these fun stress relievers to relieve tension, break the ice, and have some fun while getting your logo out in front of people. Alternative uses include whipping at coworkers. Available in a wide variety of fun shapes and colors.
As you can see, swag is going to remain a very useful way for small businesses and midsize companies to get their name out in the public eye. Everyone appreciates branded swag and especially so if the item is affordable and useful to the end user! Omaha Promos is your one stop shop in the Midwest and beyond for promotional products, branded gear and swag. Call us or hit us up via the Quick Contact link and talk to a real human real fast!
