Omaha Promos receives a number of calls and e-mails each month from first time promotional products shoppers, marketing directors and the like, wondering about the efficacy of promotional products in reaching potential customers and fans.
There are a number of measurable ways we can demonstrate that promo products are worthy of your attention and deserving of an investment in your overall marketing budget.
- Promotional items remain the most cost effective way to build brand awareness with the lowest cost per impression (repeat exposures of your brand or logo over time); compare the cost of promo products to radio, TV, magazines or newspaper, targeted mobile or direct mail and be prepared for a shock.
- Recipients of promotional products tend to keep these branded items from 6-14 months. Every time they use, loan or even give away the promo item bearing your company name, ROI goes up due to repeat impressions.
- According to industry research, a staggering 85% of consumers of promotional products have a favorable view of the company or organization that gave them that promo item; people simply aren't going to forget you after you've given them a tangible branded promotional product with your logo emblazoned on it.
- The top five most influential promotional products in today's marketplace are customized USB drives, custom apparel, custom water bottles and related, and logo writing instruments.
As always, Omaha Promos invites you to cruise our nav friendly e-commerce site via the SHOP link above, but we prefer you pick up the phone or e-mail us through our Quick Contact form. You will likely hear from us the same business day, and you will be glad you connected with Team Omaha Promos for your next specialty advertising gig!
