Creating and nurturing brand awareness is one of the most important endeavors any business can undertake. Before consumers can trust you and perceive value in your band, they have to be aware of you!
While promotional products (sometimes referred to as "ad specialties") is only part of what Omaha Promos offers by way of products and services, items branded with your organization's name or logo remain one of the most cost-effective modes of business marketing.
Here's why...
Rate of Recall: 84% of respondents participating in an Advertising Specialty Institute survey remembered the advertisers of the promotional products they had received.
It Just feels Good: 42% of respondents had a more favorable impression of an advertiser after receiving a promotional item from them. And nearly a quarter (24%) said they are more likely to do business with the advertiser of the items they receive.
Brand = Business: Most respondents (62%) have done business with the advertiser of a promotional product after receiving an item; when you give, you receive.
Power of the Pen: Writing instruments are traditionally the most-recalled advertising specialty item (54% of respondents recall owning them), followed by decorated shirts, caps and bags.
Promo Products Practicality: a majority (81%) of promotional products are kept because they're considered useful (screen printed tees, imprinted pens and coffee mugs are used, in some cases, for years - see below).
Staying Power: Over 75% of survey respondents have had their branded item(s) for more than 6 months. Screen-printed tees and drinkware or can coolers ("can coolers") are two of the most retained promotional products you can buy.
"Bag it!" Bags offer an extremely high rate of impressions; for example, logo'd grocery totes (one of our more popular green promotions) offer thousands of impressions per month if used each time you go to the store. And it's good for the environment!
Sky High CPI: the average CPI (cost per impression) of a promotional item is generally quite low and, as a result, marketers get a more favorable return on investment from ad specialties than nearly any other popular advertising media.
