So it's mid-February and here in the Midwest we're enjoying balmy subzero ambient air temperatures - don't even ask us what temps are with wind chill!
While talking about custom t-shirts might seem crazy given the fact we're still locked into the freezing-cold grip of Winter 2020-2021, spring is right around the corner and now is the time to start planning your warmer weather branding options to get your company name and logo out into the public eye!
Some advice for you t-shirt shoppers out there...
First and foremost, don't start your custom apparel project with an e-cheapo product! The days of your youth when you were forced to suffer in a thick, box-shaped, rough feeling all cotton shirts are over! Indeed, fabric selection plays among the most pivotal roles in a custom clothing marketing project and certainly is your promo t-shirt starting point, so no shirts that fit poorly, itch or fade after repeated washings!
Omaha Promos has been in business for many decades and we've developed a real expertise in the custom clothing/corporate clothing arenas. That's why we can intelligently offer you so many fabric choices when some of the competition is more limited in their product offerings. Now we did mention the c-word earlier, cotton! There are a few cotton tees out there you would be proud to own and happy to wear by way of comfort level. Most notably, Omaha Promos would offer you a combed cotton t-shirt where brushes are used to straighten the cotton fibers which makes the fabric much softer than the norm. We also offer organic cottons which are inherently softer to the touch than treated cotton, but it must be noted that organic cottons do cost a bit more. What other fabric choices are out there? The most popular choices these days include polyester or poly-blend shirts which retain their size and shape, linen offerings which are a lightweight plant based material, and jersey (one of our favorites) which is a knit fabric with good stretch resulting in a comfy, stylish and long lasting custom t-shirt.
Many clients ask us about colors. Some small business owners feel they're locked into a certain color or set of colors based largely on their company's logo. While this is the traditional approach and certainly applies to massive, well established brands (can you imagine a Coke ad absent the color red?), market research has shown us that a varying array of colors can be a useful and eye-catching marketing tool for your brand!
Bright colors have been in the last couple years, and they continue to gain popularity, particularly among the younger customer demographic. Muted tones and neutrals (e.g. black t-shirts, white t-shirts and gray t-shirts) remain a staple, but don't always capture the mood of a vibrant, youthful upstart company seeking to gain attention in the marketplace. Either way, be it via bright bold colors or the ubiquitous black t-shirt design, Omaha Promos will create a custom shirt project that will more than excite your fan base and employees alike. After all, nothing says your brand rocks better than all your fans and best customers wearing an awesome logo t-shirt through the warm spring and summer months 2021 and beyond! (Psst, these things are more affordable than you think and offer some of the best return on investment in the promotional marketing universe!)
Call Omaha Promos or Omaha Promos Kansas City today for a free consult! Or hit us up via the Quick Contact link on our website. You'll deal with a real, live human and one of the owners or senior managers of the company! Omaha Promos, where we're more than faceless order takers!
