Omaha Promos began life with humble beginnings. Our founder started out printing calendars on a small press in the basement of his home. Today, Omaha Promos sources from thousands of suppliers worldwide to bring you the very latest collection of custom clothing, uniforms, logo apparel, custom t-shirts, custom trucker caps, custom embroidered polos and a wide range of coats, jackets and outerwear.
But that's now what we're here to talk to you about today. Today is about our bread and butter, promotional products and the promo item trends you need to consider in 2018.
Promotional products are sadly misunderstood these days. Many people associate promotional items with chachkies - trinkets and collectibles - disposable leave behind gifts. People frequently associate promo products with cheap trade-show giveaways too, items like key chains, inexpensive ballpoint pens, low cost can coolers and that sort of thing.
Fact is, promotional product trends for 2018 have proven to be exciting around the Omaha Promos offices. Retail brands continue to capture attention in the promo product world, and it’s not hard to see why. People are attracted to quality. It makes sense business owners would want to have their friends and fans view them in a light that conveys a sense of high quality.
Consumers are familiar with quality promo product choices, so anything that doesn’t meet those standards is considered lesser quality, less worthy of keeping or sharing with others, and that means a reduced ROI on your promo marketing investment. Take Yeti for instance. Consumers know Yeti coolers and Yeti insulated drinkware are synonymous with quality. Yeti's branding is one that conveys a sense of craftsmanship, toughness and durability, in addition to the ability to keep your drinks cold and icy no matter the summertime conditions you find yourself in!
But what if you don't have Yeti money to devote to your promotional marketing budget this year? If certain retail-branded promotional products aren’t in your budget, Omaha Promos has several viable options to choose from. There are plenty of lookalike products with nearly the same features and level of quality you’re looking for. Take for example Omaha Promos' line of Frio Coolers, hard-use soft-sided and hard-sided coolers for all your summertime beach, lake, boating, fishing or picnic adventures. Omaha Promos can decorate your Frio cooler or chest with your company logo too! Our decorating options include full-color front, sides and back and will surely be the talk of your pool party, fishing expedition, camping trip or fall football tailgater!
Frio isn't the only option for Omaha Promos customers, Omaha Promos is now a full line Grizzly Coolers dealer to boot! We believe Grizzly is the best constructed, highest value rotomolded coolers on the market! These coolers are ICGB Certified Bear Resistant and boast ice retention testing results the company claims are the best in the industry.
So aside from quality first and quality second, another promo items trend we've seen unfold in 2018 is finishes. Materials, finishes and textures in promotional items are more exciting than ever. For example, cork adds warmth and texture to a variety of promotional products. Copper is another cool upgrade, something more compelling than your average stainless steel. Woodgrain adds an organic quality and feel to many promo products and keeps consumers in that eco-friendly, renewable promotion mindset. And lastly, think bright, bold colors.
Omaha Promos is your one stop shop for everything logo, promo and custom clothing! Call or email us today for a free consultation!
