People ask Omaha Promos all the time, "What are promo products? Aren't they just cheap trinkets and giveaways? How do they really help you with brand awareness?"
Promo products (also called promotional items, promotional marketing or ad specialties) are items or clothing that bear your company name and logo. The idea is, every time your client, fan or employee uses, wears, loans or borrows the item emblazoned with your company logo, an "impression" for your company or non-profit is established.
Market research by Omaha Promos and others in the promotional marketing industry leads us to only one very clear conclusion: promotional products work! Promotional marketing is less costly than radio, a whole lot less costly than TV, and is far more effective than direct-mail campaigns or newspaper advertisements for your company. Part of what makes promos so cost effective is the repeatability of the aforementioned impressions.
Take for instance Omaha Promos line of custom trucker caps (trucker hats) and custom beanies. Omaha Promos sources from dozens of different custom cap (custom hat) suppliers and our ever popular vintage trucker hat line with multiple embroidery, screen printing and embellishment options make for a one-off creation that is specific to your brand. People absolutely love Omaha Promos vintage caps and hats, and not just millennials; even our Baby Boomer clients love the retro look and style of our caps and hats, takes 'em back to their days as kids! In any case, the beauty of the custom trucker or vintage cap or hat from Omaha Promos as it relates to brand awareness is this: for every person you sell (or give) your logo hat to, you have a walking billboard out and about. We can't tell you how many times we've gotten a new account based on an inquiry on our hats. That's real utility, real brand awareness, more people talking about your company, more people seeing your logo, more people seeking out your business!
Custom t-shirts from Omaha Promos work the same way. People love tees, especially vintage t-shirts with distressed fabrics and logos. Omaha Promos has a virtually limitless selection of custom t-shirts, various fabrics and designs, and many decorating options to choose from. Vintage never goes out of style, and Omaha Promos offers men's t-shirts, women's t-shirts, kids and unisex t-shirts, short sleeve, long sleeve, ringer, raglan, v-neck, sleeveless, football, crop and pocket tees just to name a few of our cut and design options. As for sizing, Omaha Promos custom t-shirt options include standard, extended length, fitted (athletic) and relaxed styles. By the time you add in decorating options, e.g. screen printing, vinyl heat transfer, dye sublimation and DTG printing, Omaha Promos offers a dizzying array of custom shirt options for your logo and marketing strategy. Don't worry though, we at Omaha Promos are experts in brand management, so all you need is a general idea and your logo, and we'll create several virtual samples for you to choose from, all in a price point that's workable for your marketing budget.
Custom caps and custom shirts are the higher end of promotional product marketing. Omaha Promos has about a million less costly items you can put your company name on, everything from custom can coolers (summer is coming!) to coolers, lanyards and custom pens, mini calendars and day planners, hand sanitizers, custom sunglasses, water bottles and lip balms - the sky is literally the limit when you call Omaha Promos, a family owned and operated company in Omaha, Nebraska and Kansas City, Missouri, for all your branded merch, promo products, custom apparel and uniform needs!
Your brand and your logo is Omaha Promos' passion!
