Promotional Products as Advertising Medium

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Consumers are inundated with advertising messages and the challenge for businesses and non-profits alike is to identify a way to cut through the clutter and not only reach their target audience, but reach them with a message that resonates. So what if we told you promotional products offer a greater recall rate than just about every other type of marketing available?

Omaha Promos is a 4th generation family owned and family operated promotional products company that's in the business of making you money. How do we do it? It's easy really. We dive down into your business, we gain an understanding of your client base, we evaluate current promotional product marketing trends and hand curate the specific promo project that's relevant to your brand and budget.

But none of that sufficiently explains why promo items or promotional marketing works in the first place. In order to understand, we must understand how people feel when you give them a promo item in the first place. What actions do people who receive these branded gifts (logo gifts) take after receiving them? Answers to these questions are important to companies Omaha Promos does business with as they all impact your ROI.

Market research tells us over 80% of Americans surveyed report enjoying a promotional gift with an advertising message rather than receiving the advertising message by itself. Over half of those people indicate they would enjoy receiving another promo item or branded gift. And nearly 40% of those queried believe these promotional items with a company's name and logo help them remember the name of said company.

For promotional products to seamlessly integrate with life, Omaha Promos believes the promo products you choose to carry your company name and increase brand awareness with must have practical value. Gone are the days of cheap trinkets and throw-a-ways that no one cared about, no one used, no one kept. Today, Omaha Promos specializes in custom, high quality promo products, corporate apparel, custom clothing, uniforms, green promotions, employee incentive gifts, green promotions and more.

Consider the following data as it relates to promotional marketing's ability to impact the daily life of those clients, fans and employees you choose to give them to:

          • 91% had at least one promotional product in their kitchen

          • 74% had at least one promotional product in their work area

          • 55% had at least one promotional product in their bedroom closet/storage space

At the end of the day, business people and marketing managers enjoy buying quality, hand curated promotional products for their companies and organizations. The reason for the joy is simple. Promo products are fun, practical, and useful to those people you give them to. Promotional products increase brand awareness, they prompt recall for your company logo and/or name, and that leads to powerful conversion rates. That means ROI.

The sky is the limit relative to what Omaha Promos can logo too. We have done everything from custom wrapped Fender guitars for clients in the liquor industry and entertainment business, to custom wrapped snowblowers, kayaks, smokers and grills - not kidding - Omaha Promos says if you can put your company name on it, we can logo it!

Best of all, Omaha Promos attention to detail, custom service and turn time are second to none. Give us a shot, we'll show you why!

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