Q: What does spooky rocker-man Rob Zombie and Woolite have in common?
A: They're both unforgettable!
I first caught wind of this extraordinary Woolite commercial when it effectively knocked me off my sofa over the weekend. Yep, I nearly spat out a mouthful of Saturday afternoon cold-cut when I yelled at the TV/to my wife, "That is so cool! <chew/swallow> Rob Zombie does Woolite!!"
The Woolite ad works not because of a new product, but because of new messaging. Memorable messaging. Messaging that leaves a lasting impression on Woolite's customers and prospective customers.
Your organization may not have the marketing budget to hire a Hollyweird celeb to produce and direct a memorable television advertisement, but you can create a lasting impression in other ways, e.g. in social media, via your blog, through a comprehensive self-promotion strategy, in unmatched attention to detail, and undying commitment to customer service.
Did someone say undying? <shudder>
