Time to talk tees! As in t-shirts!
With so many ways for companies to increase brand awareness through promotional products and promotional marketing, the idea of custom apparel may not have crossed your mind, but we at Omaha Promos believe (based on real world experience) that the ubiquitous t-shirt is one of the best promotions ever. While t-shirts have always been a wardrobe staple, the custom T-shirt is enjoying a resurgence as a must have fashion accessory!
Omaha Promos can help any company or organization make a logo-licious splash with unique, comfortable and way-stylish custom t-shirts. Since we're so high on the custom tee, logo tee and novelty tee, we at Omaha Promos thought it would be a good idea to provide an overview of things you may want to consider as we venture forward on your custom t-shirt promotion.
COLORS
Bright colors are huge right now. Pink and violets specifically are topping the popularity charts, but Omaha Promos' market research indicates muted colors are starting to mount a comeback of sorts. Neutrals and muted tones are versatile because they're often easier to match to other wardrobe items and, importantly, they greatly reduce the worry about logo (artwork) clashing with the color chosen for the custom promotional t-shirt (unlike very bright, primary colors or pastels). That said, with an expert in custom clothing working behind the scenes, you can hardly go wrong; Omaha Promos can design an awesome custom tee based on perennial favorite colors such as white, black, red, royal blue and heather. And any hue in between.
SILHOUETTES
Besides color demands, Omaha Promos clients demand evolving silhouettes that are both stylish and comfortable. Gone are the days of the crappy, boxy, 100% Cotton "throwaway" tees you might be used to. Promotional t-shirts are steadily moving more toward fashion items and sportswear pieces anyone would be proud to wear. Omaha Promos believes people want a "favorite shirt" sporting a perfect fit and constructed of soft, comfortable fabrics. Omaha Promo will continue to monitor the custom t-shirt trends into 2018 to bring you only the best, most contemporary choices for your promotion!
FABRICS
Perhaps no consideration is more important than fabric type when it comes to Omaha Promos selecting a custom t-shirt for your big event or simply to show off your logo. Soft, smooth blends are trending and have been for a couple years, with consumers being willing to pay more for a soft-to-the-touch custom t-shirt. Lightweight fleece continues to be popular, and Haynes is soon launching a tri-blend that has all the feel and wear characteristics of a blend, but retains the digital printing qualities of a 100% Cotton tee. Omaha Promos predicts performance tees will be getting updates too. Whereas 100% poly fabrics used to dominate this category, poly-cotton blends are now coming to the forefront. These tend to be great promotional items for companies like gyms and fitness studios, or even golf courses or real estate. Omaha Promos is constantly eyeing the horizon, keeping tabs on the innovative t-shirt fabrics coming down the pike.
ROI
Finally, selling your tees. Or, giving them away. It's Omaha Promos' position your custom t-shirt project will provide the greatest return on investment if you let us design you a shirt that stands out and people intrinsically love to wear. That means it's gotta look great and it's gotta perform and feel good doing it. Don't fall into the trap of saving a dollar here or a dollar there and wind up with your Omaha Promos custom t-shirt project never seeing the light of day because people are wearing them!
Call Omaha Promos, your longest tenured, family operated and woman owned promotional products and custom clothing experts for a free t-shirt quote today!
