As the sale year draws to a close, what can we glean from the promotional products market? Who buys promotional products? Why do people buy promotional items to begin with?
The first thing to know is, about a quarter of any company's advertising and marketing budget is devoted to promotional items, even more when you figure in custom apparel, custom t-shirts and custom hats which are so prevalent and popular today. It's worth noting too, a significant 70% of all promotional products buyers would pay more for promo items if their preferred vendor told them about their upscale options; this is a facet of the promo industry Omaha Promos excels in, as we can custom tailor your promotional marketing campaign to fit any budget; why buy junk when you can get quality for just a few dollars more?
What do people do with the promotional items they buy? For the most part, they give them away. Promotional products have been shown to provide measurable ROI through increased brand recognition in the marketplace. If people see your brand, if people are aware of your logo, they are more likely to remember you (ergo, seek you out and order from you the next time they need a product or service your company provides). Remember, you can't be a wallflower in a market full of players.
Omaha Promos is often asked, "What are the top promotional items (branded or logo items) we can purchase for our clients and prospects?" Market research suggests custom writing instruments (custom pens) are perhaps the Number 1 promo item purchased. Custom bags and branded or decorated totes come in at Number 2. Custom t-shirts (screen printed t-shirts and tees featuring other decorating options) are Number 3, but Omaha Promos will tell you custom t-shirts, and custom hats and caps are perhaps our favorite of all promotional items (a conversation for another time). Number 4 top selling promotional product: custom or logo drinkware, e.g. custom mugs, custom glasses and custom bar sets. Last but definitely not least, the Number 5 most popular custom promotional item from Omaha Promos are desk and office accessories such as imprinted (or branded) Post-It Notes, custom calendars, custom folders, page tabs and more.
Another question frequently asked of Omaha Promos is, "What are some of the best uses for promotional products and branded merch?" First and foremost, promotional items are best used for self-promotion and marketing giveaways. Again, one of the top ways to make a favorable impression on a client is a leave-behind-gift of some sort. Custom candy is a great start! Omaha Promos offers a huge line of various promo chocolates and candies sure to brighten anyone's day, and every time they unwrap a delicious piece they see your company name or logo on it! Aside from self-promo and client gifts, promotional items are great for company events and/or employee gifts. The more custom clothing, custom hats, custom sweatshirts, custom fleece and so on your employees have, the more likely they are to wear these items in public, increasing your brand awareness and exposure in the marketplace. Finally, Omaha Promos does a lot of work for companies heading to trade shows; custom can coolers (can coolers or Slap Wraps), custom writing instruments and custom pens, custom calendars, branded t-shirts, custom lanyards and notepads, custom bottle openers too - Omaha Promos can provide a whopping array of affordable yet high quality promotional giveaways for your upcoming trade show appearance.
The last tidbit of advice Omaha Promos will share is this: There are lots of ways you can gain name recognition in the marketplace, but the promotional products has come a long way from mere trinkets formerly associated with the "ad specialties" industry. Omaha Promos is a full line promotional product, branded merch and custom clothing supplier in Omaha and Kansas City. We are a registered minority owned small business and would love to help innovate a creative marketing strategy for your brand. Call or email us today, you won't be sorry you did, we assure it!
